About Michael Collins
Michael P. Collins is President of MPC Management, a consulting company that focuses exclusively on the problems and challenges of small and midsize manufacturers (SMMs) of industrial products and services. His consulting clients range from small family-owned machine shops to large machinery manufacturers.He has worked with a wide variety of job shops including foundries, machine shops and fabrication shops on a wide variety of management, marketing and manufacturing issues.
with the NIST Manufacturing Extension Partnership--he’s helped companies make the transition from being "Defender" organizations focused internally, on process change and cost-cutting, to "Prospector" companies focused externally, on finding new markets and profitable growth.
- Consultant to the National Institute of Standards and Technology's (NIST) Manufacturing Extension Partnership program.
- Developed a Marketing Assessment for NIST based on his classification of manufacturers.
- Developed 3 levels of industrial marketing training for the MEP Centers and many workshops for a wide variety of small and mid size manufacturers.
- Mr. Collins has an M.B.A. from City University and a B.S. degree from Portland State University in Portland Oregon.
- "The Manufacturer's Guide To Business Marketing" published by McGraw-Hill which is the first how to do it book on industrial marketing specifically designed for small manufacturers.
- "Saving American Manufacturing" published by Vantage Press in Chicago.
- The companion handbook "The Growth Planning Handbook" for small and midsize manufacturers (SMMs) which was published by NIST MEP's MEP University.
Speaker and Trainer
Mr. Collins is a frequent speaker on manufacturing issues. His vast experience gives him a wealth of knowledge and small business experiences to share with his audiences. He delivers his message with a mix of practical business methods and the "street smarts"that comes from having "done it."
With his extensive experience, Collins customizes his keynote to address specific industries. He also excels at conducting hands-on seminars and workshops that can range from 1 hour to 8 hours.
He also offers workshops to manufacturers on a variety of topics including Finding New Customers and Markets, New Product Development, and How To Do A Turnaround Plan. He also teaches courses on industrial marketing and does a 10 week seminar on Industrial Marketing Essentials.