The Manufacturer's Guide to Business Marketing

How Small and Midsize Companies Can Increase Profits
with Limited Resources

Michael P. Collins



Order The Manufacturer's Guide to Business Marketing
Order The Manufacturer's Guide to Business Marketing
Order The Manufacturer's Guide to Business Marketing
Order The Manufacturer's Guide to Business Marketing

The Manufacturer's Guide to Business Marketing offers a wealth of practical, low-cost, do-it-yourself marketing tools, tailored specifically for companies that need large-scale results from small-scale marketing budgets. This book provides quick and concise answers to some of the most common marketing challenges encountered by small manufacturers.

This book shows how to:

 profile customer needs by using a variety of low-cost marketing tools;
 adopt a customer-driven rather than sales-driven philosophy leading to higher quality products and services;
 plan and launch a niche marketing strategy that can improve profits by tailoring products and services to the right customers, not just more customers;
 capitalize on the secrets and tactics of most successful small manufacturing marketers in a wide variety of industries; and
 reduce the costs and problems of "shotgun marketing" and get more bang for your marketing buck.

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