Growth Planning Handbook for Small and Midsize Manufacturers
To compete and grow, Small and Midsize Manufacturers (SMMs) must go on the attack and look for new customers and markets. To compete in the future will require better external information on customers, competitors, markets, and costs. Yet, there are very few books on how manufacturers of industrial products and services are supposed to do it. And, although many authors "wax on" about how important customers are and that all manufacturers need to find new markets; very few explain how to do it.